We did a photo shoot yesterday for the ad campaign promoting the new IELI Pre-MBA/MS program, appropriately tagged as the Fast Track to a career in business for IELI students. Although still in the works, the artwork will be used on a large display piece, recruitment collateral and to further a web presence for the program.
We began preparing for the shoot three weeks ago. We hired volunteer models and stylists from the UNT campus and the surrounding Dallas/Fort Worth area. The College of Business generously allowed us to use their graduate lounge and their faculty lounge in the Business Leadership Building for the shoot.
Using unoriginal artwork is not only against the law, it’s against all best practices. Although doing a photo shoot is a tremendous amount of work, it ensures that the brand and the message are positioned exactly the way you want.
I am truly grateful for everyone that helped yesterday. Here are just a few of my new favorite people: ;)
Donna May, Rebeca Carranza, Mary Beth Butler, John Mayfield, Ben Mayfield, Cheryl McQueen; our stylists Misty and Elizabeth; our models Cody, Ebony, Evan, Karina, Mariana, Remy, Stephanie, TJ, Xinxin, Yuting, and Eunji.